With nearly 2 billion monthly active users, Facebook is the most popular social media platform in the world. Travel agencies can use Facebook to reach this audience of social media users and build a strong online presence for their brand.
First and foremost share content, this is the first step towards marketing on Facebook. Create a social media marketing strategy and include the topics you want to post about. Post content regularly. This will give you a framework to follow, so you don’t have to run around to find new ideas on the spot every single time. A steady stream of content will keep your followers engaged and interested and also will help you maintain your brand presence. You can boost your Facebook posts so that they appear higher on people’s news feeds, so more users will see them.
Make sure not to post purely promotional content all the time as it will be obvious your only intention for being on Facebook is to sell. Include travel guides, practical tips and bucket lists, post links to external articles, videos and the like, that may be of interest to your followers, this not only will help you gain new followers but also keeps existing followers engaged. While creating content, use of attractive images and compelling stories to significantly increase engagement. Storytelling will evoke emotions in your followers which in turn builds a deep personal connection. Share everyday images and videos of your team at work and your clients. This shows the real people standing behind your brand. This creates trust and confidence to encourage potential customers to book with you.
Paid, targeted ads
Facebook’s advertising platform allows you to target particular users who will be interested in your content. You can also target using different criteria, such as location, relationship status, age, interests, birthday, etc. You can also track clicks and find out the demographics of the users who are interested in your ads. You can also remarket by showing paid ads to people who have visited your website. This can be done by using a Facebook pixel on your website. Ads can either be run per-impression or per-click, and you can set daily limits to ensure your bids keep within your advertising budget.
More and more customers are using Facebook to get their queries or issues resolved. Therefore you need to be highly responsive to Facebook messages and comments, as customers expect timely responses. If you’re slow in responding or fail to respond altogether you risk losing clients to competitors.
Leverage on testimonials
Positive customer reviews are worth their weight in gold. Potential customers will trust customers generated content more than content produced by you. Users can leave reviews with star ratings on your page, as part of Facebook’s built-in page tools. Encouraging your customers to share their travel experiences on your page is a great idea that increases your potential audience and also spreads awareness of your business.
Facebook groups are a cost-effective way to showcase your brand in front of potential clients. There are many travel groups on Facebook where travelers and agents exchange useful info and participate in real-time discussions. You can either join existing groups or even form your own groups relating to your niche.
Mobile app Installation
Encourage customers to install and use your mobile app with a mobile app install advert. When people click through, they’ll be able to download your app from their mobile news feed. You can also use Page post adverts on desktop and mobile to encourage app usage.
We hope this post helps you to do facebook marketing for travel agencies