Ever logged onto a website where the images did not display properly, the text was difficult to read and the navigation buttons didn’t function—You probably have, haven’t you? Most travel websites contain an online booking engine, and only a responsive website template can take a visitor from search field to search results to payment gateway seamlessly. This ensures that the booking is complete and no revenue is lost. But if you are a layman who is reading this, you may be wondering what is a responsive website. Responsive website templates are the latest advancement in web design right now. The simplest definition, a responsive website is a website that adapts to the screen size of whatever device you’re browsing, seamlessly. It keeps images from being larger than the width of the device’s screen and prevents visitors on mobile devices from needing to do extra work to read your content. We now live in a society where the number of mobile users outnumbers desktop users, and this number will only continue to rise as global smartphone accessibility increases.
These are a few ways in which a responsive website will help your travel business.
- Viewers can easily be able to book packages from multiple travel itineraries on their mobile or tablet, thereby the chances of completing as booking increases.
- There is a greater chance for your website to get ranked in the first page of google search as Google prefers responsive sites the most.
- Responsive web templates provide a user-friendly browsing experience with one-click interfacing, ease of navigation and optimized content flow.
- With a responsive website, a tour company can display an arena of packages thus aligning its online presence.
- Responsive website loads much faster and by reducing bounce rates exponentially thus positively affecting google ranking.